By Amira Hashish
When it comes to bucket list travel, few experiences trump an African safari. Whether you are seeking breathtaking landscapes, that wow factor wildlife moment or the opportunity to immerse yourself in local culture, an adventure is almost certainly on the cards. At the core of the very best safari trips is a commitment to sustainability and deep-rooted conservation efforts. Here are seven destinations that offer ultimate escapism whilst nurturing their surroundings…
Kyaninga Lodge, Uganda
Let’s get acquainted: Perched high above Lake Kyaninga, the lodge is the passion project of a chap called Steve Williams who passed through the area on his way to see the gorillas in Bwindi Impenetrable Forest. His vision is rather remarkable.
Ethos: Steve and his team spent six years building the lodge entirely from locally-sourced materials, with every piece of timber and stone put in place by hand. The result is an imposing and beautiful lodge with nine cottages, all connected by a raised wooden walkway. Each of the rooms has a terrace with views across the lake. On-site, the Kyaninga Child Development Centre brings support to local children with special needs, and the Kyaninga dairy raises revenue for the centre. Meanwhile, the Kyaninga Forest Foundation helps to restore degraded forest in the local area.
How do I book? visit coraltreetravel.com or call 01242 908 720.
Virunga Lodge, Rwanda
Let’s get acquainted: A magnificently positioned lodge with some of the most jaw-dropping views in Africa. From the stone bandas, there is a vista of the cloud-topped volcanic landscape, decorated in rich shades of green.
Ethos: This is one to explore with Steppes Travel, which prides itself on offering luxury trips with sustainability at the core. Their itinerary offers a twist on the traditional Rwanda safari journey through the varied terrain of Akagera. Once devoid of wildlife, this park has been brought back to life with a vast array of animals.
How do I book? Visit steppestravel.com or call 01285 880 980.
Arijiju, Kenya
Let’s get acquainted: Inspired by Ethiopian monasteries, this magnificently designed five-bedroom private house is built into the landscape and leaves a very subtle footprint on the view to Mount Kenya. It can only be rented exclusively so it is one for those who value their privacy. On the Borana conservancy in Laikipia, the land is a hub of wildlife, including Africa’s Big Five, wild dog and cheetah.
Ethos: The Borana Lewa conservancy is a 90,000 acre conservation archetype. Borana, Lewa and the neighbouring ranches and communities are pioneering a collaborative conservation approach that gives animals access to more wilderness and integrates free-ranging cattle ranching. The results speak for themselves; over the last 20 years, Laikipia is the only part of Kenya where wildlife numbers are increasing.
How do I book? Visit handpickedafrica.co.uk or call 07779 410 481.
Kaya Mawa, Malawi
Let’s get acquainted: On the dramatic shoreline of Likoma Island, this is a stunning beach paradise which champions its community. Malawi is known as the Warm Heart of Africa for its friendly people and blue skies. It is also home to one of the world’s deepest lakes and its freshwater teems with aquatic life, including 400 species of cichlid fish. An alternative to the above ground safari experiences. Merge the best of both worlds by combining the trip with Shawa Luangwa Camp in the predator playground of South Luangwa or Ila Safari Lodge in the game-rich wilderness of Kafue.
Ethos: Built by locals and as Malawi’s first resort run solely on renewable-energy, Kaya Mawa is firmly grounded in sustainability, community empowerment and ethical trade. It is part of the Green Safaris collection which has a commitment to conserving the environment, protecting wildlife and empowering people.
How do I book? Visit greensafaris.com or speak to the agents at smallworldmarketing.co.uk.
Xigera Safari Lodge, Botswana
Let’s get acquainted: Comprising 12 beautiful suites, each resting effortlessly in this wild landscape, the lodge’s design is dedicated to celebrating African art and creativity. Each piece has been handcrafted and inspired by the natural surroundings in Botswana. Pronounced ‘kee-jera’, Xigera is named after the Pied Kingfisher that makes its home amid the watery channels of Botswana’s Moremi Game Reserve.
Ethos: Conservation and sustainability are at the heart of the experience. The lodge is powered almost entirely through solar energy and single-use plastics are eliminated.
How do I book? Visit xigera.com.
Lepogo Lodges, South Africa
Let’s get acquainted: Deep valleys and spectacular cliffs with tumbling streams are part and parcel of this serene destination. There are two separate lodges, both of which can be booked in their entirety. Noka Camp sleeps 12. Melote House, an exclusive use house sleeping up to 16, opens this year.
Ethos: The Lepogo Lodges Carbon Offset Programme neutralises every guest’s carbon footprint from the moment they leave their homes until their arrival at the lodge and back again. It’s a super impressive initiative and the giving back doesn’t stop there. Lepogo Lodges is a non for profit venture and gives 100% of any financial gains back into the reserve for the benefit of wildlife and local community. Cheetah reintroduction and preservation is a priority.
How do I book? Visit lepogolodges.com or call +27 60 574 7117.
Kwitonda Lodge, Rwanda
Let’s get acquainted: Right on the edge of Volcanoes National Park in Rwanda, Kwitonda Lodge was created in response to its dramatic setting. Woven ceilings and hand-fired terracotta brickwork has been crafted by local artisans. There is also a dedicated Conservation Room and on-site nursery and vegetable garden which provides fresh produce for Kwitonda’s farm-to-table food. This is where a third of the world’s remaining mountain gorillas find refuge.
Ethos: Volcanoes National Park is committed to preserving and protecting large areas of African wilderness through the development of dedicated programmes that support biodiversity conservation as well as community partnerships that make a meaningful difference in the lives of people living in the area. A set of 10 sustainability principles, making up The One Planet Sustainability framework, continue to guide all decision-making.
How do I book? Visit singita.com or call +27 (0) 21 683 3424.
Independent Home Brands to Know and Love
By Amira Hashish
There is something very satisfying about kitting out your home with pieces that have a story. Whether it’s a dreamy vintage find or a beautifully sculpted item, seeking out home decor with heritage and craftsmanship elevates your space whilst adding character. Unsure where to start? These independently owned brands and websites will set you on the right path…
Design Stories
In a Nutshell
Crafted collection
The Detail
Design Stories creates refined, eclectic spaces that reflect the distinctiveness of its environment and the people who inhabit it. Founder Murude Katipoglu has a wonderful eye for statement pieces that conjure feeling and warmth. So it is excellent news that the studio has recently launched a shop on its website where you can buy beautifully sourced pieces and a small but soon to be growing selection of bespoke items.
What to Find
Furniture, Ceramics, Kilims
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Partnership Editions Home
In a Nutshell
The home as art
The Detail
Twelve artists have translated their creative talents to produce ceramics, lighting, table linens, candlesticks, wall hangings and cushions. Similar to Partnership Editions’ art collections, there is an emphasis on curation, quality and collectible limited runs. Each piece is available to buy throughout the year in a series of Home Drops alongside the release of artworks. The debut collection features work from Alessandra Chambers, Adriana Jaros, Cecilia Reeve, Frances Costelloe, Isabelle Hayman, Joseph Dupré, Julianna Byrne, Kanica, Laxmi Hussain, Petra Börner, Venetia Berry and Zahra Holm.
What to Find
Crockery, Cushions, Decor
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Aller Dorset
In a Nutshell
Huts and homeware
The Detail
A tale of a London family who left city life to set up their dream country escape. Aller Dorset is set on Aller Farm. Ant and Cat recently moved back to the farm and founded Aller Dorset, comprising two luxury self-catered huts overlooking the most lovely lake and Dorset countryside. Cat’s growing interest in interior design led her to create luxurious furnishings for the huts, with many special touches for the guests to discover. If you can’t make it to Dorset you can shop her pieces online too.
What to Find
Staycation, Headboards, Tableware, Accessories
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Skye McAlpine Tavola
In a Nutshell
La Dolce Vita at home
The Detail
Known for being the hostess with the mostess, it was inevitable that cookery writer Skye McAlpine launched her very own tableware line. She says: “I have often struggled to find just that right plate – the right shape, the right size, colourful enough to be striking on the table but not so garishly bright that it takes away from the food, and so forth… and so Tavola was born.”
What to Find
Tableware, Aprons, Entertaining Decor
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Glassette
In a Nutshell
Laura Jackson means business
The Detail
A new online marketplace for the home. Every object has been thoughtfully chosen because of the creativity, care and craft that has brought it to life. Longevity, artistry and environmentally conscious materials and design are at the forefront of the selection by Laura and her team.
What to Find
Prints, Fragrance, Furniture, Decor
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Domenica Marland
In a Nutshell
Affordable art
The Detail
A young art dealer based between Wiltshire and London, Domenica has created an online platform that aims to sell affordable and decorative works of art. Through representing rising and contemporary artists she has established a programme that is accessible and engaging. The collections are made for homes that are unusual and diverse.
What to Find
Prints, Frames, Decorative Art
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De La Jardin
In a Nutshell
Va va voom vases
The Detail
Jacqueline de la Fuente, aka De La Jardin, sculpts all her vases from paper mache clay using her household paper and card waste. Each vase is slowly hand-sculpted with traces of her fingertips and hands on the surface to make every piece tactile and one of a kind. J’adore.
What to Find
Paper clay vases, Prints
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The Sette
In a Nutshell
Kitchen kitsch
The Detail
Table and kitchenware that is relaxed and optimistic, with craftsmanship at its core. Think colourful cutlery, printed linens and scalloped-edge plates. Oh and it’s pronounced Set.
What to Find
Kitchenware, Linens
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BIVAIN
In a Nutshell
Colourful cushions
The Detail
Founded by Megha Lohia and Rachel Fong, BIVAIN is a contemporary British home decor and accessories brand inspired by travel and centred on desire with an edge. The Central Saint Martins-trained designers worked for brands including Agent Provocateur and Zac Posen prior to launching their own whimsical line.
What to Find
Cushions, Rugs
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Lay London
In a Nutshell
Ready-to-rent tablescapes
The Detail
A tablescape rental service for those seeking instant dinner party glamour. Designs are born from a mutual love of bold colour palettes, elegant textiles and decadent furnishings in joyful combinations. Sisters Jemima and Alice have curated every LAY look.
What to Find
Table decor
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Freya Bramble-Carter
In a Nutshell
Ceramics with soul
The Detail
Artist Freya creates work with a strong connection to the natural world. She has been firing pots from a young age at her father Chris’s studio in Kilburn which the duo now share. Freya’s work ranges from fine homewares, including plates and bowls, to sculptural pieces for the home and garden. You could even sign up for a workshop.
What to Find
Sculptural crockery
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TAT London
In a Nutshell
A vintage haven
The Detail
TAT’s Charlie Porter has such a good eye for vintage finds which will add that special touch to your living spaces. We are big fans of her ‘Sale for Ukraine’ initiative. All the profits from these pieces will go towards supporting the people of Ukraine.
What to Find
Decorative items, Rugs, Mirrors
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Arlette Ess
In a Nutshell
Wild wallpaper
The Detail
Arlette started her print journey at Alexander McQueen and is now one of the artists contributing to the iconic Hermès Paris scarves collections. Her drawings showcase myths and creatures to convey a visceral beauty. You can shop her interiors directly, from statement wallpaper to intricately designed fabric.
What to Find
Wallpaper, Fabric, Cushions
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The Benefits of Investing in PR
By Anya Cooklin-Lofting
Ironically, the public perception of public relations is inaccurate. For an industry so concerned with the positive reputation of its clients, its own image in the mainstream has been warped, defined by uproarious recalcitrants like Samantha Jones, Malcolm Tucker and Edina Monsoon. The reality of PR has less to do with shambolic Champagne receptions, ludicrously late nights and even later mornings, and more to do with strategic planning, creative, critical thinking and compelling storytelling.
At its most basic, PR is the framework for the interaction between companies and their customers via the media. When you instruct a PR agency or a consultant, you are trusting them to tell your brand story to the right journalists at the right time to help position your brand, services and products in the magazines your audiences read. This generates awareness in your key demographics and, eventually, commercial gain.
PR holds sway. It is an effective way to authentically spotlight your company from the respected position of third-party endorsers – the press. Unlike advertising, the only financial exchanges should be between you and your PR expert, and the journalist and the media house they’re writing for. In other words, your PR coverage is earned based on the integrity and value of the story you are telling; no money is exchanged between you and the journalist. In this way, investing in PR is one of the most genuine approaches to implementing a meaningful media campaign. It is also one of the most economical: your monthly spend with an agency or a consultant will almost certainly be much lower than if you were to consistently buy media space, especially from high-circulation magazines or websites.
However, high circulation coverage won’t always be a marker of success, as the kind of media coverage you are aiming for will differ greatly depending on the audiences you want to engage. There is no one-size-fits-all option and key performance indicators vary greatly between campaigns and from business to business. More often than not, titles that boast high circulation and a global reach might not be right for your business. For example, a huge, glossy, double-page spread in Vogue could be less successful for your company in terms of conversions or website traffic than a great piece in a niche magazine with a readership that’s more responsive to your services or products.
Despite the distinct qualities and nuances of different campaigns, the uniting ingredient of each is a solid understanding of target audiences. Your PR agency must fully understand the behaviours, passions and pastimes of your existing and prospective customers, such as the magazines or websites they read, their finances, their geography and whether they shop online, in-app or in-store. It would be counterproductive, for instance, to run a print-led campaign for an e-commerce business with an expanding social media following. Similarly, for a company whose target audience subscribes to a specific mix of print newspapers, it would be far more effective to reach out to the editors of the relevant supplements or desks at these titles instead of pursuing influencer PR opportunities on Instagram.
A great example could be a company selling beautiful, handmade handles for kitchen cupboards and drawers. They might hand-craft each product and may not have the facility to ship internationally, choosing instead to focus on their UK customer base, easing pressure on their craftspeople. For this business, the PR campaign should respond to and facilitate these commercial goals, positioning its products in British design magazines read by home renovators, or trade publications read by kitchen designers. They could also look towards home-interest social media accounts with a high engagement for gifting opportunities in return for exposure, tags and mentions. The big brand story in Forbes or in the internationally poured-over FT How to Spend It can wait until the CEO is ready to take their business to the next level, adjusting the objectives of the PR campaign to support this.
Your PR agency or consultant will be able to guide you seamlessly through the process of increasing your share of voice in the right media, be it locally, nationally or internationally. They are often the source of the most creative, dynamic ideas when it comes to storytelling, product launch proposals, events, photoshoots and collaborations. A good agency will support and advise you based on wider industry trends from their vantage point at the centre of the communications world, always at the ready with your brand’s name front of mind. Of course, they’ll be the first to raise a glass to your Absolutely Fabulous successes, too.